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TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Meta stands to be the big winner in the event of a TikTok ban. Dive Brief: TikTok ad revenue could hit $32.4 billion in 2025, a 24.5%…
Martech

Estée Lauder Partners With Adobe for AI-Driven Marketing

Adobe announced a partnership with The Estée Lauder Companies where the company is adopting Adobe Firefly and redefining its process of…
Martech

Salesforce to Invest USD $1 Billion in Singapore Over 5 Years

Salesforce pledges to invest in Agentforce, customer success, and workforce development Salesforce launches more services on Hyperforce…