Branding

For the first time since 1984, the airline Korean Air is updating its charmingly retro look to new branding that’s better suited for the modern era. The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down color scheme. It’s set to debut across Korean Air’s operations and on the livery of its aircraft in the coming weeks. The rebrand comes just a few months after Korean Air officially completed merger negotiations with Asiana Airlines, South Korea’s second-largest airline. The two companies will become one mega-airline.As Korean Air begins to integrate Asiana Airlines’ operations with its own, Asiana Airlines’s brand identity will be slowly phased out. And, as part of the merger, Korean Air is likely to add new destinations to its offerings, expanding its international profile. Korean Air’s new look is meant to differentiate this upcoming phase of it’s 55-year history as it becomes an increasingly global brandReimagining an ‘iconic’ brand Korean Air’s former branding had a distinctly ’80s aesthetic, including a stylized, chunky wordmark and vibrant color palette of sky blue, cerulean, and red. The company’s planes have reflected this branding for decades through a distinct blue livery. Dan Vasconcelos, a partner at Lippincott, says that the ’80s branding is “iconic,” adding that “it’s not every day that you get to evolve brand assets that have been untouched for over 40 years.” As the first step of this major undertaking, his team decided to tackle the brand’s logo. Since its 1984 refresh, Korean Air’s logo has been a red, white, and blue interpretation of the Taeguk, the symbol at the center of the South Korean flag which represents balance in nature. Vasconcelos says the team tested hundreds of potential new versions of the Taeguk symbol. Ultimately, they landed on a fluid, ribbon-like iteration, rendered in one seamless blue stroke. The design is inspired by Sangmo Nori, a traditional Korean performance art. “[Sangmo Nori] involves performers wearing sangmo, a hat with a long ribbon attached to it, which they spin and twirl in intricate patterns while dancing energetically,” Vasconcelos says. “It represents abundance, prosperity, and joy. We felt that the ribbon in the tradition carried great symbolism: it’s universally recognized for its elegance while being resonant in Korea.

Yokohama platform release includes teams of preconfigured AI agents now available for faster deployment, improved productivity, and predictable outcomes on day one. ServiceNow, the AI platform for business transformation, announced the Yokohama platform release, unleashing new AI agents across CRM, HR, IT, and more, for faster, smarter workflows and maximum, end-to-end business impact. These latest innovations include teams of preconfigured AI agents that deliver productivity and predictable outcomes from day one, on a single platform, as well as capabilities to build, onboard, and manage the entire AI agent lifecycle. Because data fuels AI, the company also announced expansion of its Knowledge Graph with advancements to its Common Service Data Model (CSDM) to break down barriers among data sources for more connected AI agents. “Agility is essential for Davies, given our work with clients in heavily regulated markets” According to Gartner, “By 2028, 40% of CIOs will demand ‘Guardian Agents’ be available to autonomously track, oversee, or contain the results of AI agent actions,” underscoring the growing need for a coordinated, enterprise-wide approach to AI deployment and management. As businesses race to unlock the full potential of agentic AI, ServiceNow serves as the AI agent control tower for enterprises, with solutions that remove common roadblocks like data fragmentation, governance gaps, and real-time performance challenges. Unlike other AI providers that operate in silos or require complex integrations, ServiceNow AI Agents are built on a single, enterprise-wide platform, helping ensure seamless data connectivity with Workflow Data Fabric. By providing a single view of all workflows, AI, and automation needs, ServiceNow enables companies to seamlessly coordinate thousands of AI agents across CRM, IT, HR, finance, and more, enabling total enterprise-wide visibility and control. ServiceNow AI Agents are now available to radically accelerate productivity at scale Enterprise leaders are moving beyond experimentation, demanding AI solutions that drive real outcomes. ServiceNow’s AI capabilities generate insights that power AI agent reasoning, planning, learning, and orchestration, equipping businesses to more rapidly achieve impactful goals. New ServiceNow AI Agents are available today and ready to help businesses accelerate productivity, streamline operations, and drive real outcomes for enterprise-wide use cases. For example: Simplify AI agent management for a more streamlined lifecycle ServiceNow AI Agent Orchestrator and AI Agent Studio are also now generally available with expanded capabilities to govern the complete AI agent lifecycle—from building AI agents, to onboarding and monitoring their performance, to ensuring enterprises realize the value they need. This includes: Connect, understand, and take action with data solution advancements At the foundation of the ServiceNow Platform is Workflow Data Fabric, enabling AI-powered workflows that integrate seamlessly with an organization’s data, regardless of the system or source. Workflow Data Fabric enables businesses to gain deeper insights through AI-driven contextualization and decision intelligence while automating manual work and creating process efficiencies. New in the Yokohama release, ServiceNow continues to expand its Knowledge Graph data capabilities with enhancements to its Common Service Data Model (CSDM). CSDM provides a standardized framework for managing IT and business services that accelerates quick, safe, and compliant technology deployments. By unifying hundreds of technology categories, systems, and processes under one clear model, CSDM empowers organizations to implement and scale technology with confidence. With this latest update, customers gain a unique advantage: the ability to orchestrate seamless hand-offs between both AI and live agents, ensuring work flows effortlessly across teams. Built-in governance and audit-ready data provide transparency and trust, so businesses can continue at the pace of innovation while maintaining compliance. What our customers and partners are saying: CANCOM “ServiceNow’s GenAI solutions have reshaped CANCOM’s internal operations, driving efficiency and cost savings that have solidified our reputation as an innovative IT leader. Now we’re rolling out these powerful capabilities to our clients,” said Ulrich Mayr, CIO, CANCOM. “Yokohama’s new agentic AI agents will ignite enhanced productivity and insight, driving shared success for us and our customers.” Cognizant “At Cognizant, we are helping companies harness the next phase of AI with agentic AI workflows that could bring unparalleled efficiency,” said Jason Wojahn, global head of Cognizant’s ServiceNow Business Group. “We were the first to bring ServiceNow’s Workflow Data Fabric to market and are working to help our clients to seamlessly connect their data with AI. With the Yokohama release and the integration of AI agents onto the Now Platform, clients can now operate their agents virtually effortlessly with connected data, driving productivity and ROI across their entire business.” Davies “Agility is essential for Davies, given our work with clients in heavily regulated markets,” said Darrell Burnell, Group Head of Technology, Davies. “We’ve transformed our agent experience with ServiceNow’s generative AI, deploying Now Assist for ITSM in just six weeks to streamline information retrieval and accelerate resolution times. ServiceNow’s Yokohama release will help deliver even greater productivity with agentic AI to unlock productivity at scale.” Sentara “As one of the largest not-for-profit integrated health systems in the country, Sentara is dedicated to delivering exceptional patient care and innovative healthcare solutions,” said Sentara ServiceNow Platform Team. “Sentara has already seen tremendous success with ServiceNow’s AI solutions, allowing operational teams to handle more requests with ease and is excited to explore how agentic AI can further improve efficiency and patient experience as Sentara continues to expand.”

Renesas Electronics Corporation (TSE:6723), a premier supplier of semiconductor solutions, today introduced the PROFINET-certified IRT and PROFIdrive software stack for its RZ/T and RZ/N series of microprocessors (MPU) for industrial networking systems. The initial software versions are available for the RZ/T2M MPU designed for servo motor control applications, and the RZ/N2L for industrial internet gateway applications, such as remote-IO or industrial Ethernet devices. Using Renesas devices with this software stack eases the path for certification of customers’ devices. The new stack is Renesas’ first certified PROFINET software solution that supports PROFINET IRT (Isochronous Real-Time) and PROFIdrive. PROFINET is the leading industrial Ethernet protocol for automation systems and facilitates high-speed communication in industrial automation equipment. Its highest performance class, PROFINET IRT ensures precise and time-sensitive data transfer, making it ideal for real-time applications such as servo drives and motion control systems. This makes PROFINET particularly suitable for applications including manufacturing, robotics and process control, where real-time operation is crucial. “We are happy to extend our industrial Ethernet system support for the RZ/T and RZ/N series MPUs,” said Mohamed Dogar, Vice President of Embedded Processing Business Acceleration at Renesas. “We expect the outstanding market success that we achieved with our RZ/T and RZ/N MPU series to further accelerate with the introduction of our network stack integration. PROFINET is the market leading industrial protocol, and we are delighted to have integrated the Siemens PROFINET IRT Device Development Kit on our devices.” “We are thrilled that our cooperation with Renesas has led to their first certified PROFINET IRT solutions using the Siemens PROFINET Device Development Kit,” said Efrossini Tsouchnika, Vice President Control at Siemens Digital Industries. “Industrial customers can now enjoy seamless integration options provided by Renesas within the PROFINET ecosystem, and we look forward to continuing our collaboration as Renesas invests in future iterations of the PROFINET technology.” PROFINET stack on Renesas’ RZ/T and RZ/N Series Processors The implementation of Renesas’ certified PROFINET IRT stack encompasses all essential features required in industrial equipment communication including PROFINET RT (Real-Time) communication. The software supports cyclic data exchange with a PROFINET IO controller and can handle diagnostic, process, and status alarms, as well as plug and pull alarms. It assigns IP addresses and device names via PROFINET and through the device application. Furthermore, it includes fast startup functionality, shared device support, media redundancy (MRP), and system redundancy (S2). PROFIdrive Simplifies Process to Embed Drive Systems PROFIdrive enables seamless integration of variable speed drives, servo motors, and other motion control devices into automation systems, ensuring efficient communication and operation. PROFIdrive standardizes data exchange between devices, providing key parameters such as speed, torque, and position, which are essential for precise control of drives. It supports both real-time communication through PROFINET IRT and conventional Ethernet, allowing flexibility in various industrial applications. PROFIdrive Profile on Renesas’ RZ/T and RZ/N MPUs Renesas implemented a certified PROFIdrive application example for Application Class 4. This includes the implementation of a drive object with a speed setpoint interface. It supports cyclic data exchange via standard telegrams 1, 2, and 3, as well as acyclic data exchange through the PROFIdrive parameter channel. Additionally, the application encompasses PROFIdrive diagnostics and the state machine for the PROFIdrive General State Machine. It includes the PROFIdrive encoder channel with its respective encoder state machine and offers the simulation of a drive control system.